STRONGstart™ – Health, Simplified for Parents

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$399 → $199.50
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Built for Busy Mums & Dads

STRONGstart™

Health, Simplified.

Drop 3–5kg in just 35 days.
No calorie counting. No crazy workouts. No spare time needed.

Most clients hit their "aha moment" around week two:
"I'm not even being perfect, and it's still working."

No calorie counting No crazy workouts No cooking separate meals ✅ Parent-proof results
Start STRONGstart Today →

7-day money-back guarantee. No awkward conversations.
Join today and begin within 7 days.

Ben and Danni with their three kids in the gym, smiling
👨‍👩‍👧‍👦
Ben & Danni
Coaches & parents of 3
Meet your coaches

HEAR IT FROM BEN & DANNI

Watch this short video to see who STRONGstart is for, why most fitness plans fail parents, and how this is different.

35
Day
program
3–5
kg lost
on average
20
min
workouts
100s
of parents
helped
7
day money-back
guarantee
Why it works

A PLAN BUILT FOR REAL LIFE

You've tried the apps.

The bootcamps. The meal plans.

You gave them a real shot, and they fell apart.

None of them were built for a life with kids, school runs, and a stressful family life.

The emotional cost is real.

Burnout. Embarrassment. Quietly losing trust in yourself.

And somewhere underneath it all, a fear you probably haven't said out loud:

"What if this is just my new normal?"

It's not.

You've got the effort.

You just needed clarity, belief, and a plan that actually fits your life.

That's exactly what STRONGstart is.

Ben and Danni with their kids holding fruit in the gym
🎯

One focus at a time

Each week has a clear, simple priority so you're never juggling too much at once.

⏱️

20-min optional workouts

Home or gym options, 3–4x per week. Short, effective, and designed for real schedules.

🤲

Hand-portion food system

Eat real food with your family. No tracking, no apps, no separate meals.

⚓

Daily anchor habits

Small habits that keep you grounded and moving forward, even on the messiest weeks.

🤝

Light accountability

Enough support to stop you disappearing when life gets busy. Not enough to overwhelm.

In 35 days you will

WHAT CHANGES FIRST

When parents show up and follow the STRONGstart structure, this is what most experience within the 35 days.

⚖️

3–5kg

Lost without extreme dieting or restriction. The hand-portion system makes it simple.

⚡

More Energy

Better mood, less relying on coffee to get through the day.

🧠

A Routine

A system that actually fits parent life and keeps working after day 35.

👖

Clothes Fit

Feel more comfortable and confident in your body again.

🍫

Less Guilt

No more night snacking spiral or food guilt eating away at you.

💪

Confidence

Trust yourself to stay consistent again and be the example your kids deserve.

Everything inside

WHAT YOU GET

Join for $399 →
01

🏋️ 35-Day Parent-Fit Training Plan

Home + gym options. Short, effective sessions that fit around school runs, nap times, and work. Never more than 30 minutes, 3–4x per week.

02

🍽️ Hand-Portion Nutrition System

No tracking. No separate meals. Eat real food with your family using simple guidelines that actually work.

03

📋 Daily Anchor Habits & Step Targets

Clear habits you can tick off even on busy days to keep momentum when life gets messy.

04

🎥 Two Coaching Calls (Day 10 & Day 21)

Personal check-ins to adjust the plan, answer your questions, and solve problems before they derail you.

05

📲 Weekly In-App Check-Ins

Light accountability to keep you on track, without pressure or overwhelm.

06

📖 Strong Parent Cookbook & Recipe Packs

Family-friendly meals your kids will actually eat, so you're not cooking twice.

07

🤸 Bodyweight Workout eBook

Backup sessions for travel, home, or days when everything goes sideways.

08

💬 Private Support Access

Ask questions and get guidance so you're never left guessing what to do next.

Real Parents

REAL RESULTS

Straight from the coaching chats and program check-ins. No filters, no rewrites.

More from our community

WHAT PARENTS ARE SAYING

★★★★★

"The actual physical results have been amazing, but I've also never been in a better psychological space with food."

Mayson
★★★★★

"Your knowledge and passion for nutrition helped me make the tweaks I needed. I'm down 3kgs and 30cms in a month!"

Marisa
3kg and 30cm in a month
★★★★★

"This is the least restrictive way to eat to lose weight that I have encountered. Your method cuts all the noise out and I appreciate that."

Anh
★★★★★

"It's been a bit of a revelation. I've learned to be patient. I love the focus away from motivation and towards consistency and a process."

Katherine
★★★★★

"I did my measurements. I keep feeling like I'm cheating. It's clearly going down but I still feel like I'm only 70% committed. I guess it works is the answer!"

Victoria
★★★★★

"I delayed jumping onboard because I was really unsure if I would stick to it. It turned out to be the easiest thing! This is easy to keep up and see more results."

Jaana
A parent's story
"I always tried to be perfect, then quit. I needed something I could keep up."

Alex wanted to lose weight, get strong, and build habits that actually last.

Every plan she'd tried had fallen apart.

STRONGstart gave her a simple system and workouts that fit around her life.

Within 35 days she dropped over 3kg.

Her results didn't stop there. At the time of writing she's down over 6kg and feels fully in control of her health.

6kg+

total lost

35

days to start

💪

in control

💬

"I finally feel reassured, supported, and clear on what to do."

Alex, STRONGstart graduate

📉

Consistent fat loss

Results that continue well beyond the 35 days.

🔄

Built a lasting routine

Not a 35-day sprint. A system for life.

Danni laughing in the gym
Who you're working with

BEN & DANNI

We're coaches and parents of three.

Over a decade helping busy mums and dads lose fat, rebuild their routines, and feel like themselves again.

No extreme plans. No all-or-nothing thinking.

10+
years coaching
busy parents
7
years owning
a gym
✓ Certified PTs ✓ PN Certified ✓ CrossFit L1 ✓ Postnatal Certified ✓ Parents of 3

"We kept watching parents blame themselves when the real issue was the plan.

Most fitness programs expect people to change their lives to suit the plan.

We build the plan to suit their life."

Ben & Danni, Coaches & Parents
No surprises

WHAT HAPPENS AFTER YOU JOIN

Here's exactly what to expect from the moment you sign up, so you can start with total confidence.

1
✅

You complete your purchase

You'll get an immediate confirmation email with everything you need. No waiting, no confusion.

Immediate
2
📋

Your onboarding materials arrive

You'll get everything you need to hit the ground running. Clear onboarding resources give you full clarity on the plan, what to expect, and exactly what to do from day one. No guessing.

Within 7 days
3
📲

Your plan lands in the app & your 35 days begin

Your personalised training and nutrition plan is ready in TrueCoach. You'll also get added to WhatsApp with direct access to Ben and Danni, not bots, not a help desk.

Day 1
4
🎯

Check-in calls at Day 10 and Day 21

Personal coaching calls to adjust your plan, answer questions, and solve problems early. We catch issues before they become reasons to quit.

Day 10 & Day 21
🏁

Day 35, results, routine, and what's next

Most clients have lost 3–5kg, rebuilt their routine, and, more importantly, finally trust themselves to keep going. The best part? The habits don't stop here.

Day 35
Start STRONGstart Today →
7
Day Confidence
Guarantee

TRY IT RISK-FREE

Join STRONGstart and if within the first 7 days you feel it's not right for you (for any reason), let us know and we'll refund you in full. No awkward conversations. No hoops to jump through. We only want parents here who feel confident this is the right step for them.

Got questions?

FAQs

When does it start?

Rolling start. Join today and you'll begin within 7 days. No waiting for a cohort date.

How much time do I need?

Workouts are up to 30 mins, 3–4 times per week. Nutrition is simple and family-friendly. Our goal is to make your life easier, not harder.

Do I need a gym?

No. You can choose home workouts or gym. Totally up to you, both options are fully included.

Do I have to count calories?

Absolutely not. We use the hand-portion method: simple, accurate, and stress-free for busy parents.

What if life gets busy?

Life is always busy. That's exactly the point. We coach you to make real progress even in a chaotic week.

What if it's not for me?

You're fully covered by the 7-Day Confidence Guarantee. Try it, and if it's not the right fit, we'll refund you. No questions.

Your next 35 days

MAKE THEM COUNT.

Join hundreds of parents who stopped starting over and finally built a routine that sticks.

Ben and Danni's family
$ 399 one-time

Start STRONGstart™ Today →

7-day money-back guarantee · Rolling start · Parent-proof

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