Built for busy Mums and Dads

STRONGstart™

Health, Simplified

Drop 3-5kgs in just 35 days by installing our family friendly fat loss method...


No calorie counting.

No crazy workouts.

Just simple, parent-proof results.

STRONGstart is a simple, parent-fit kickstart that helps you lose weight, rebuild your routine, and feel like yourself again, even with kids, work, and zero spare time.

Start for $399 ↗  

(start in the next 72hrs and finally see the results you've been searching for)

Feeling stuck in your health? This is where parents begin... for the last time!

Watch this short video to see who STRONGstart is for, why most fitness plans fail parents, and how we help you build a routine that actually fits real life.

I'm ready for SIMPLE results

Why STRONGstart works for Parents

A plan that works with your life, not against it.


You need a program that fits into the chaos of family life.

That’s exactly what STRONGstart™ is:

One focus at a time
Each week has a clear, simple priority so you’re never juggling too much at once.

  • 20-minute optional workouts
    Home or gym options, 3–4x per week. No long sessions.
  • Hand-portion food system
    Eat real food with your family. No tracking, no apps.
  • Daily anchor habits
    Small habits that keep you grounded even on messy weeks.
  • Light accountability
    Enough support to stop you disappearing when life gets busy.

In 35 days you will:


✅ Drop 3–5 kg of body fat

✅ Rebuild your routine

✅ Have more energy for your kids

✅ Stop starting over every Monday

If you’re a parent who feels stuck, tired, or frustrated with your health, this is for you.

STRONGstart is for busy mums and dads who know they need to do something , but can’t seem to stick to anything.

You might recognise yourself here:

  • You feel tired most days and rely on coffee or snacks to get through
  • You’ve tried apps, bootcamps, or challenges that worked briefly, then fell apart
  • You keep starting again and quietly losing trust in yourself
  • You want to be a good example for your kids, but don’t feel aligned with that right now

If this sounds familiar, here’s the truth:


You’re not lazy. You’re not broken.

Most fitness plans are built for people without kids, without mental load, and without unpredictable days.

STRONGstart exists because parents need a plan that fits real life, not a fantasy version of it.

Everything inside STRONGstart™

🏋️‍♂️ 35-day parent-fit training plan

Home + gym options. Short, effective sessions that fit around school runs, nap times and work.

🍽️ Hand-portion nutrition system

No tracking. No separate meals. Simple guidelines you can use in real life while eating with your family.

📋 Daily anchor habits & step targets

Clear habits you can tick off even on busy days to keep momentum when life gets messy.

🎥 Two coaching calls (Day 10 & Day 21)

Personal check-ins to adjust the plan, answer questions, and solve problems early.

📲 Weekly in-app check-ins

Light accountability to keep you on track without pressure or overwhelm.

📖 Strong Parent cookbook & recipe packs

Family-friendly meals your kids will actually eat, so you’re not cooking twice.

🤸 Bodyweight workout eBook

Backup sessions for travel, home, or days when everything goes sideways.

💬 Private support access

Ask questions and get guidance so you’re never guessing what to do next.

What to expect in the 35 days...

We don’t promise magic or perfection.


But when parents show up and follow the
STRONGstart structure, this is what most experience..

  • ⚖️ Lose 3–5 kg without extreme dieting
  • 👖 Clothes fitting better and feeling more comfortable
  • 🍫 Less night snacking and food guilt
  • ⚡ More energy and better mood
  • 🧠 A routine that actually fits parent life
  • 💪 Confidence that you can stay consistent again

"I did my measurements. I keep feeling like I’m cheating.

It's clearly going down but I still feel like I’m only 70% committed.

I guess it works is the answer!"

- Victoria

"This is the least restrictive way to eat to lose weight that I have encountered.

Your method cuts all the noises out, and I appreciate that."

- Anh

Real Parents, Real Results

"The actual physical results have been amazing, but I've also never been in a better psychological space with food"

- Mayson

"Your knowledge and passion for nutrition helped me make the tweaks I needed to create better balanced meals for optimal health and weight loss (at a very sustainable pace).

I'm down 3kgs and 30cms in a month!"

- Marisa

"It’s been a bit of a revelation. I’ve learned to be patient, I like the focus away from motivation and towards consistency and a process."

- Katherine

"I’m so glad I got onboard. I delayed jumping onboard because I was really unsure if I would stick to it, not knowing what was involved.

And it turned out to be most easiest thing! 😄

This is easy to keep up and see more results."

- Jaana

Alex's Story

“I always tried to be perfect, then quit. I needed something I could keep up.”

Alex wanted to lose weight, get strong, and finally build habits that last.

STRONGstart gave her weekly accountability, a simple hand-portion system, and workouts that fit her life.

In 35 days she dropped body fat (over 3kgs), built confidence, and felt like herself again.

“I finally feel reassured, supported, and clear on what to do.”

The best part?

Her results didn't stop or slow down after her 35 day journey.

At the point of writing this she is down over 6kgs and feels in control of her health again!

🤝 Who you’ll be working with

We’re Ben and Danni, coaches and parents.

We’ve helped hundreds of mums and dads rebuild their health without extreme plans or all-or-nothing thinking.

STRONGstart was created because we kept seeing parents blame themselves when the real issue was the plan.

Our goal is simple:

Help you build a routine that fits your life so this is the last time you need to “start again”.

Let’s keep it simple and doable. We’ll show you how.

We're so confident that If you join STRONGstart and realise in the first 7 days that it’s not for you (for any reason!) let us know and we’ll refund you.

No awkward conversations. No hoops.

We only want parents here who feel confident this is the right step.

FAQs

When does it start?

Rolling start. Join today and you’ll begin within 7 days.

How much time do I need?

Workouts are up to 30mins, 3–4 times per week. Nutrition is simple and family-friendly. Make now mistake, our goal is to make your life EASIER, not HARDER.

Do I need a gym?

No. You can choose home workouts, or gym. Totally up to you.

Do I have to count calories?

No, we've found another simple method that really works for busy parents. We use the hand-portion method. Simple and accurate enough for great results.

What if life gets busy?

Life is always busy! That’s the point. We coach you to make progress even in a busy week.

What if it’s not for me?

You’re covered by our 7-Day Confidence Guarantee.